Product direction
Category and portfolio mix
Shopping is the main category at about 50% of apps, while the portfolio spans 11 categories. This is a relatively diversified portfolio strategy.
- Shopping
- 100 apps · 50%
- Utilities
- 44 apps · 22%
- Business
- 34 apps · 17%
- Food & Drink
- 7 apps · 3.5%
- Travel
- 4 apps · 2%
- The primary category Shopping accounts for 50%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.67 (0=highly concentrated, 1=highly diversified), useful for comparing developers.