Product direction
Category and portfolio mix
Games is the main category at about 22.7% of apps, while the portfolio spans 10 categories. This is a relatively diversified portfolio strategy.
- Games
- 10 apps · 22.7%
- Education
- 9 apps · 20.5%
- Reference
- 9 apps · 20.5%
- Photo & Video
- 5 apps · 11.4%
- Navigation
- 2 apps · 4.5%
- The primary category Games accounts for 22.7%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.84 (0=highly concentrated, 1=highly diversified), useful for comparing developers.