Product direction
Category and portfolio mix
Health & Fitness is the main category at about 29% of apps, while the portfolio spans 11 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 9 apps · 29%
- Entertainment
- 4 apps · 12.9%
- Utilities
- 4 apps · 12.9%
- Lifestyle
- 3 apps · 9.7%
- Education
- 3 apps · 9.7%
- The primary category Health & Fitness accounts for 29%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.85 (0=highly concentrated, 1=highly diversified), useful for comparing developers.