Product direction
Category and portfolio mix
Utilities is the main category at about 36.4% of apps, while the portfolio spans 6 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 4 apps · 36.4%
- Navigation
- 2 apps · 18.2%
- Productivity
- 2 apps · 18.2%
- Finance
- 1 apps · 9.1%
- Lifestyle
- 1 apps · 9.1%
- The primary category Utilities accounts for 36.4%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.78 (0=highly concentrated, 1=highly diversified), useful for comparing developers.