Product direction
Category and portfolio mix
Lifestyle is the main category at about 85% of apps, while the portfolio spans 2 categories. This is a highly concentrated portfolio strategy.
- Lifestyle
- 170 apps · 85%
- Health & Fitness
- 30 apps · 15%
- The primary category Lifestyle accounts for 85%. The category structure is relatively narrow.
- The diversification score is about 0.26 (0=highly concentrated, 1=highly diversified), useful for comparing developers.