Product direction
Category and portfolio mix
Utilities is the main category at about 40.6% of apps, while the portfolio spans 8 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 13 apps · 40.6%
- Entertainment
- 7 apps · 21.9%
- Games
- 4 apps · 12.5%
- Education
- 3 apps · 9.4%
- Music
- 2 apps · 6.3%
- The primary category Utilities accounts for 40.6%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.76 (0=highly concentrated, 1=highly diversified), useful for comparing developers.