Product direction
Category and portfolio mix
Stickers is the main category at about 48.6% of apps, while the portfolio spans 16 categories. This is a relatively diversified portfolio strategy.
- Stickers
- 36 apps · 48.6%
- Utilities
- 9 apps · 12.2%
- Health & Fitness
- 6 apps · 8.1%
- Photo & Video
- 5 apps · 6.8%
- Lifestyle
- 4 apps · 5.4%
- The primary category Stickers accounts for 48.6%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.73 (0=highly concentrated, 1=highly diversified), useful for comparing developers.