Product direction
Category and portfolio mix
Utilities is the main category at about 40% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 4 apps · 40%
- Photo & Video
- 3 apps · 30%
- Lifestyle
- 1 apps · 10%
- Entertainment
- 1 apps · 10%
- Health & Fitness
- 1 apps · 10%
- The primary category Utilities accounts for 40%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.72 (0=highly concentrated, 1=highly diversified), useful for comparing developers.