Product direction
Category and portfolio mix
Utilities is the main category at about 37.5% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 3 apps · 37.5%
- Health & Fitness
- 2 apps · 25%
- Games
- 1 apps · 12.5%
- Photo & Video
- 1 apps · 12.5%
- Reference
- 1 apps · 12.5%
- The primary category Utilities accounts for 37.5%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.75 (0=highly concentrated, 1=highly diversified), useful for comparing developers.