Product direction
Category and portfolio mix
Shopping is the main category at about 93.2% of apps, while the portfolio spans 5 categories. This is a highly concentrated portfolio strategy.
- Shopping
- 137 apps · 93.2%
- Business
- 5 apps · 3.4%
- Productivity
- 2 apps · 1.4%
- Lifestyle
- 2 apps · 1.4%
- Travel
- 1 apps · 0.7%
- The primary category Shopping accounts for 93.2%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.13 (0=highly concentrated, 1=highly diversified), useful for comparing developers.