Product direction
Category and portfolio mix
Photo & Video is the main category at about 31.3% of apps, while the portfolio spans 8 categories. This is a relatively diversified portfolio strategy.
- Photo & Video
- 5 apps · 31.3%
- Health & Fitness
- 3 apps · 18.8%
- Productivity
- 2 apps · 12.5%
- Lifestyle
- 2 apps · 12.5%
- Reference
- 1 apps · 6.3%
- The primary category Photo & Video accounts for 31.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.82 (0=highly concentrated, 1=highly diversified), useful for comparing developers.