Product direction
Category and portfolio mix
Shopping is the main category at about 60.5% of apps, while the portfolio spans 2 categories. This is a moderately concentrated portfolio strategy.
- Shopping
- 121 apps · 60.5%
- Food & Drink
- 79 apps · 39.5%
- The primary category Shopping accounts for 60.5%. The category structure is relatively narrow.
- The diversification score is about 0.48 (0=highly concentrated, 1=highly diversified), useful for comparing developers.