Product direction
Category and portfolio mix
Health & Fitness is the main category at about 45.5% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 5 apps · 45.5%
- Utilities
- 3 apps · 27.3%
- Productivity
- 1 apps · 9.1%
- Lifestyle
- 1 apps · 9.1%
- Business
- 1 apps · 9.1%
- The primary category Health & Fitness accounts for 45.5%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.69 (0=highly concentrated, 1=highly diversified), useful for comparing developers.