Product direction
Category and portfolio mix
Utilities is the main category at about 31.6% of apps, while the portfolio spans 8 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 6 apps · 31.6%
- Games
- 4 apps · 21.1%
- Education
- 3 apps · 15.8%
- Lifestyle
- 2 apps · 10.5%
- Health & Fitness
- 1 apps · 5.3%
- The primary category Utilities accounts for 31.6%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.81 (0=highly concentrated, 1=highly diversified), useful for comparing developers.