Product direction
Category and portfolio mix
Health & Fitness is the main category at about 30% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 3 apps · 30%
- Photo & Video
- 2 apps · 20%
- Reference
- 1 apps · 10%
- Graphics & Design
- 1 apps · 10%
- Lifestyle
- 1 apps · 10%
- The primary category Health & Fitness accounts for 30%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.82 (0=highly concentrated, 1=highly diversified), useful for comparing developers.