At Ease Ltd.

Health & Fitness is the main category at about 33.3% of apps, while the portfolio spans 3 categories. This is a relatively diversified portfolio strategy.

Health & Fitness

1 apps · 33.3%

Finance

1 apps · 33.3%

Productivity

1 apps · 33.3%

• The primary category Health & Fitness accounts for 33.3%. The category structure is relatively narrow.
• The diversification score is about 0.67 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 971 public ratings, a small public review base. It includes 3 free apps and 0 paid apps.

Apps

3

Total ratings

971

Free / paid

3 / 0

• By review volume, the leading apps include: "Intermittent Fasting Tracker ⁺", "Money Manager: Bills & Budgets", "Simple Calendar: Daily Planner".
• The visible list is free or priced at 0. Monetization may rely on subscriptions, ads, or in-app purchases; verify on the store page.

Weighted by rating volume, the portfolio averages about 4.86 stars; the simple average is 4.88 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.86 ★

Simple avg

4.88 ★

• The weighted and simple averages are close, suggesting reputation is relatively balanced across apps.
• 0 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• No app triggered the low-rating plus sufficient-sample threshold.
• Thin rating samples (under 50 ratings): "Simple Calendar: Daily Planner", "Money Manager: Bills & Budgets". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "Intermittent Fasting Tracker ⁺", while the newest or most recent listing signal is "Simple Calendar: Daily Planner". The span is a proxy for long-term iteration capacity.

Span

4 years+

• Earliest record in this dataset: 2022 (Intermittent Fasting Tracker ⁺).
• Newer app signal: 2026 (Simple Calendar: Daily Planner).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 3 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.86 stars vs. the leading app "Intermittent Fasting Tracker ⁺" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.