Product direction
Category and portfolio mix
Health & Fitness is the main category at about 40% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 12 apps · 40%
- Productivity
- 6 apps · 20%
- Lifestyle
- 4 apps · 13.3%
- Utilities
- 3 apps · 10%
- Education
- 2 apps · 6.7%
- The primary category Health & Fitness accounts for 40%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.76 (0=highly concentrated, 1=highly diversified), useful for comparing developers.