Product direction
Category and portfolio mix
Utilities is the main category at about 18.2% of apps, while the portfolio spans 9 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 6 apps · 18.2%
- Lifestyle
- 5 apps · 15.2%
- Business
- 5 apps · 15.2%
- Health & Fitness
- 5 apps · 15.2%
- Education
- 3 apps · 9.1%
- The primary category Utilities accounts for 18.2%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.87 (0=highly concentrated, 1=highly diversified), useful for comparing developers.