Product direction
Category and portfolio mix
Utilities is the main category at about 20% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 1 apps · 20%
- Health & Fitness
- 1 apps · 20%
- Education
- 1 apps · 20%
- Productivity
- 1 apps · 20%
- Business
- 1 apps · 20%
- The primary category Utilities accounts for 20%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.80 (0=highly concentrated, 1=highly diversified), useful for comparing developers.