Product direction
Category and portfolio mix
Shopping is the main category at about 33.3% of apps, while the portfolio spans 4 categories. This is a relatively diversified portfolio strategy.
- Shopping
- 2 apps · 33.3%
- Business
- 2 apps · 33.3%
- Lifestyle
- 1 apps · 16.7%
- Productivity
- 1 apps · 16.7%
- The primary category Shopping accounts for 33.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.72 (0=highly concentrated, 1=highly diversified), useful for comparing developers.