Product direction
Category and portfolio mix
Utilities is the main category at about 60% of apps, while the portfolio spans 2 categories. This is a moderately concentrated portfolio strategy.
- Utilities
- 3 apps · 60%
- Shopping
- 2 apps · 40%
- The primary category Utilities accounts for 60%. The category structure is relatively narrow.
- The diversification score is about 0.48 (0=highly concentrated, 1=highly diversified), useful for comparing developers.