Product direction
Category and portfolio mix
Health & Fitness is the main category at about 23.5% of apps, while the portfolio spans 8 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 4 apps · 23.5%
- Productivity
- 4 apps · 23.5%
- Utilities
- 3 apps · 17.6%
- Social Networking
- 2 apps · 11.8%
- Entertainment
- 1 apps · 5.9%
- The primary category Health & Fitness accounts for 23.5%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.83 (0=highly concentrated, 1=highly diversified), useful for comparing developers.