Product direction
Category and portfolio mix
Entertainment is the main category at about 30.8% of apps, while the portfolio spans 12 categories. This is a relatively diversified portfolio strategy.
- Entertainment
- 20 apps · 30.8%
- Games
- 13 apps · 20%
- Utilities
- 10 apps · 15.4%
- Sports
- 5 apps · 7.7%
- Medical
- 4 apps · 6.2%
- The primary category Entertainment accounts for 30.8%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.82 (0=highly concentrated, 1=highly diversified), useful for comparing developers.