Cumulus Media

Product direction

Category and portfolio mix

Music is the main category at about 73.5% of apps, while the portfolio spans 4 categories. This is a moderately concentrated portfolio strategy.

Music: 147 apps · 73.5%
News: 31 apps · 15.5%
Sports: 21 apps · 10.5%
Business: 1 apps · 0.5%

The primary category Music accounts for 73.5%. Long-tail categories can reduce single-category risk.
The diversification score is about 0.42 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

Portfolio data

Scale and monetization structure

The full portfolio has about 2.8K public ratings, a small public review base. It includes 200 free apps and 0 paid apps.

Apps: 200
Total ratings: 2.8K
Free / paid: 200 / 0

By review volume, the leading apps include: "WMAL", "KNBR The Sports Leader", "Mark Levin Show".
The visible list is free or priced at 0. Monetization may rely on subscriptions, ads, or in-app purchases; verify on the store page.

Ratings and reputation

Weighted average and head effects

Weighted by rating volume, the portfolio averages about 3.91 stars; the simple average is 3.77 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg: 3.91 ★
Simple avg: 3.77 ★

The weighted and simple averages are close, suggesting reputation is relatively balanced across apps.
39 apps have no public rating data, so long-tail performance is underrepresented.

Reputation risk proxy

Low ratings and thin samples (API has no review text)

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

Low-rating watchlist (at least 80 ratings and below 4.0 stars): "KNBR The Sports Leader" 2.0★; "WBAP" 3.2★; "Mark Levin Show" 3.4★. Use App Store Connect exports or third-party data for semantic review analysis.
Thin rating samples (under 50 ratings): "Max 94 ONE", "96.3 WDVD", "Q95.5". Star ratings can swing heavily until more feedback arrives.

Release and lifecycle

Listing age span

The earliest listed app is "WLS-AM 890", while the newest or most recent listing signal is "Westwood One Sports". The span is a proxy for long-term iteration capacity.

Span: 15 years+

Earliest record in this dataset: 2009 (WLS-AM 890).
Newer app signal: 2025 (Westwood One Sports).

Reference points for builders

Reusable research angles

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

Study the category mix: 4 categories show whether a main-category plus extension structure matches your resources.
Compare reputation structure: weighted 3.91 stars vs. the leading app "WMAL" and its review volume.
For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.

Rule-based cards use iTunes Search API data. DeepSeek generates its readout from the same public data and should be treated as directional research.

Developer portfolio analysis