Product direction
Category and portfolio mix
Lifestyle is the main category at about 61.3% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 19 apps · 61.3%
- Music
- 3 apps · 9.7%
- Utilities
- 3 apps · 9.7%
- Navigation
- 2 apps · 6.5%
- Education
- 2 apps · 6.5%
- The primary category Lifestyle accounts for 61.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.60 (0=highly concentrated, 1=highly diversified), useful for comparing developers.