Product direction
Category and portfolio mix
Lifestyle is the main category at about 16.5% of apps, while the portfolio spans 19 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 21 apps · 16.5%
- Photo & Video
- 20 apps · 15.7%
- Education
- 17 apps · 13.4%
- Entertainment
- 12 apps · 9.4%
- Games
- 11 apps · 8.7%
- The primary category Lifestyle accounts for 16.5%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.90 (0=highly concentrated, 1=highly diversified), useful for comparing developers.