Product direction
Category and portfolio mix
Lifestyle is the main category at about 38.2% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 26 apps · 38.2%
- Utilities
- 22 apps · 32.4%
- Education
- 9 apps · 13.2%
- Health & Fitness
- 4 apps · 5.9%
- Entertainment
- 4 apps · 5.9%
- The primary category Lifestyle accounts for 38.2%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.72 (0=highly concentrated, 1=highly diversified), useful for comparing developers.