Product direction
Category and portfolio mix
Productivity is the main category at about 22.7% of apps, while the portfolio spans 11 categories. This is a relatively diversified portfolio strategy.
- Productivity
- 5 apps · 22.7%
- Utilities
- 5 apps · 22.7%
- Entertainment
- 3 apps · 13.6%
- Games
- 2 apps · 9.1%
- Medical
- 1 apps · 4.5%
- The primary category Productivity accounts for 22.7%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.86 (0=highly concentrated, 1=highly diversified), useful for comparing developers.