Product direction
Category and portfolio mix
Lifestyle is the main category at about 98% of apps, while the portfolio spans 4 categories. This is a highly concentrated portfolio strategy.
- Lifestyle
- 196 apps · 98%
- Productivity
- 2 apps · 1%
- Business
- 1 apps · 0.5%
- Food & Drink
- 1 apps · 0.5%
- The primary category Lifestyle accounts for 98%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.04 (0=highly concentrated, 1=highly diversified), useful for comparing developers.