Product direction
Category and portfolio mix
Stickers is the main category at about 34.3% of apps, while the portfolio spans 12 categories. This is a relatively diversified portfolio strategy.
- Stickers
- 34 apps · 34.3%
- Entertainment
- 25 apps · 25.3%
- Games
- 8 apps · 8.1%
- Education
- 6 apps · 6.1%
- Food & Drink
- 5 apps · 5.1%
- The primary category Stickers accounts for 34.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.80 (0=highly concentrated, 1=highly diversified), useful for comparing developers.