Product direction
Category and portfolio mix
Health & Fitness is the main category at about 25% of apps, while the portfolio spans 13 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 7 apps · 25%
- Productivity
- 5 apps · 17.9%
- Graphics & Design
- 2 apps · 7.1%
- Utilities
- 2 apps · 7.1%
- Photo & Video
- 2 apps · 7.1%
- The primary category Health & Fitness accounts for 25%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.87 (0=highly concentrated, 1=highly diversified), useful for comparing developers.