Product direction
Category and portfolio mix
Games is the main category at about 25.5% of apps, while the portfolio spans 13 categories. This is a relatively diversified portfolio strategy.
- Games
- 12 apps · 25.5%
- Photo & Video
- 9 apps · 19.1%
- Utilities
- 8 apps · 17%
- Productivity
- 3 apps · 6.4%
- Entertainment
- 2 apps · 4.3%
- The primary category Games accounts for 25.5%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.85 (0=highly concentrated, 1=highly diversified), useful for comparing developers.