Product direction
Category and portfolio mix
Utilities is the main category at about 27.3% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 3 apps · 27.3%
- Games
- 2 apps · 18.2%
- Developer Tools
- 2 apps · 18.2%
- Stickers
- 1 apps · 9.1%
- Productivity
- 1 apps · 9.1%
- The primary category Utilities accounts for 27.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.83 (0=highly concentrated, 1=highly diversified), useful for comparing developers.