Product direction
Category and portfolio mix
Entertainment is the main category at about 35.7% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Entertainment
- 10 apps · 35.7%
- Games
- 10 apps · 35.7%
- Photo & Video
- 5 apps · 17.9%
- Lifestyle
- 2 apps · 7.1%
- Social Networking
- 1 apps · 3.6%
- The primary category Entertainment accounts for 35.7%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.71 (0=highly concentrated, 1=highly diversified), useful for comparing developers.