Product direction
Category and portfolio mix
Utilities is the main category at about 26.3% of apps, while the portfolio spans 9 categories. This is a relatively diversified portfolio strategy.
- Utilities
- 5 apps · 26.3%
- Lifestyle
- 3 apps · 15.8%
- Music
- 2 apps · 10.5%
- Productivity
- 2 apps · 10.5%
- Health & Fitness
- 2 apps · 10.5%
- The primary category Utilities accounts for 26.3%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.85 (0=highly concentrated, 1=highly diversified), useful for comparing developers.