Product direction
Category and portfolio mix
Shopping is the main category at about 94% of apps, while the portfolio spans 4 categories. This is a highly concentrated portfolio strategy.
- Shopping
- 47 apps · 94%
- Book
- 1 apps · 2%
- Weather
- 1 apps · 2%
- Food & Drink
- 1 apps · 2%
- The primary category Shopping accounts for 94%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.12 (0=highly concentrated, 1=highly diversified), useful for comparing developers.