Product direction
Category and portfolio mix
Shopping is the main category at about 43.7% of apps, while the portfolio spans 10 categories. This is a relatively diversified portfolio strategy.
- Shopping
- 38 apps · 43.7%
- Lifestyle
- 18 apps · 20.7%
- Food & Drink
- 14 apps · 16.1%
- Education
- 5 apps · 5.7%
- Business
- 4 apps · 4.6%
- The primary category Shopping accounts for 43.7%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.73 (0=highly concentrated, 1=highly diversified), useful for comparing developers.