Product direction
Category and portfolio mix
Shopping is the main category at about 75% of apps, while the portfolio spans 2 categories. This is a moderately concentrated portfolio strategy.
- Shopping
- 12 apps · 75%
- Productivity
- 4 apps · 25%
- The primary category Shopping accounts for 75%. The category structure is relatively narrow.
- The diversification score is about 0.38 (0=highly concentrated, 1=highly diversified), useful for comparing developers.