Product direction
Category and portfolio mix
Health & Fitness is the main category at about 25% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Health & Fitness
- 4 apps · 25%
- Utilities
- 4 apps · 25%
- Lifestyle
- 3 apps · 18.8%
- Book
- 2 apps · 12.5%
- Weather
- 1 apps · 6.3%
- The primary category Health & Fitness accounts for 25%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.81 (0=highly concentrated, 1=highly diversified), useful for comparing developers.