Product direction
Category and portfolio mix
Lifestyle is the main category at about 26.7% of apps, while the portfolio spans 7 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 4 apps · 26.7%
- Health & Fitness
- 4 apps · 26.7%
- Productivity
- 3 apps · 20%
- Food & Drink
- 1 apps · 6.7%
- Utilities
- 1 apps · 6.7%
- The primary category Lifestyle accounts for 26.7%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.80 (0=highly concentrated, 1=highly diversified), useful for comparing developers.