Product direction
Category and portfolio mix
Shopping is the main category at about 50% of apps, while the portfolio spans 4 categories. This is a relatively diversified portfolio strategy.
- Shopping
- 3 apps · 50%
- Games
- 1 apps · 16.7%
- Education
- 1 apps · 16.7%
- Reference
- 1 apps · 16.7%
- The primary category Shopping accounts for 50%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.67 (0=highly concentrated, 1=highly diversified), useful for comparing developers.