Product direction
Category and portfolio mix
Productivity is the main category at about 27% of apps, while the portfolio spans 17 categories. This is a relatively diversified portfolio strategy.
- Productivity
- 20 apps · 27%
- Utilities
- 17 apps · 23%
- Business
- 7 apps · 9.5%
- Photo & Video
- 6 apps · 8.1%
- Entertainment
- 5 apps · 6.8%
- The primary category Productivity accounts for 27%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.85 (0=highly concentrated, 1=highly diversified), useful for comparing developers.