Laan Labs

Utilities is the main category at about 26.3% of apps, while the portfolio spans 6 categories. This is a relatively diversified portfolio strategy.

Utilities

5 apps · 26.3%

Entertainment

5 apps · 26.3%

Productivity

4 apps · 21.1%

Photo & Video

2 apps · 10.5%

Health & Fitness

2 apps · 10.5%

• The primary category Utilities accounts for 26.3%. Long-tail categories can reduce single-category risk.
• The diversification score is about 0.79 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 1.5K public ratings, a small public review base. It includes 12 free apps and 7 paid apps.

Apps

19

Total ratings

1.5K

Free / paid

12 / 7

• By review volume, the leading apps include: "Floor Plan App", "Tap Roulette - Make decisions!", "Tap DJ - Mix & Scratch Music".
• Free apps dominate, which often points to a utility entry point plus subscription or upgrade model.

Weighted by rating volume, the portfolio averages about 3.56 stars; the simple average is 3.54 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

3.56 ★

Simple avg

3.54 ★

• The weighted and simple averages are close, suggesting reputation is relatively balanced across apps.
• 5 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• Low-rating watchlist (at least 80 ratings and below 4.0 stars): "Tap Roulette - Make decisions!" 2.7★; "Tap DJ - Mix & Scratch Music" 3.5★. Use App Store Connect exports or third-party data for semantic review analysis.
• Thin rating samples (under 50 ratings): "iBanner HD for iPad - LED Scrolling Marquee", "Embark Reader", "Pushup Counter App". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "Sonar Ruler", while the newest or most recent listing signal is "Recall Contacts". The span is a proxy for long-term iteration capacity.

Span

17 years+

• Earliest record in this dataset: 2009 (Sonar Ruler).
• Newer app signal: 2026 (Recall Contacts).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 6 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 3.56 stars vs. the leading app "Floor Plan App" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.