Product direction
Category and portfolio mix
Shopping is the main category at about 36.4% of apps, while the portfolio spans 5 categories. This is a relatively diversified portfolio strategy.
- Shopping
- 8 apps · 36.4%
- Business
- 8 apps · 36.4%
- Productivity
- 4 apps · 18.2%
- Health & Fitness
- 1 apps · 4.5%
- Photo & Video
- 1 apps · 4.5%
- The primary category Shopping accounts for 36.4%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.70 (0=highly concentrated, 1=highly diversified), useful for comparing developers.