Cardinal Blue

Photo & Video is the main category at about 36.8% of apps, while the portfolio spans 9 categories. This is a relatively diversified portfolio strategy.

Photo & Video

14 apps · 36.8%

Graphics & Design

12 apps · 31.6%

Lifestyle

4 apps · 10.5%

Entertainment

2 apps · 5.3%

Games

2 apps · 5.3%

• The primary category Photo & Video accounts for 36.8%. Long-tail categories can reduce single-category risk.
• The diversification score is about 0.75 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 1.8M public ratings, a large public review base. It includes 37 free apps and 1 paid apps.

Apps

38

Total ratings

1.8M

Free / paid

37 / 1

• By review volume, the leading apps include: "PicCollage: Magic Photo Editor", "PicParty AI Collage Editor", "Convert: GIF Maker & Wallpaper".
• Free apps dominate, which often points to a utility entry point plus subscription or upgrade model.

Weighted by rating volume, the portfolio averages about 4.79 stars; the simple average is 4.68 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.79 ★

Simple avg

4.68 ★

• The weighted and simple averages are close, suggesting reputation is relatively balanced across apps.
• 1 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• No app triggered the low-rating plus sufficient-sample threshold.
• Thin rating samples (under 50 ratings): "TomoBook: Your Photo Scrapbook", "Tappy - Video editor funny Christmas effects", "Wash Your Paws". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "PicCollage: Magic Photo Editor", while the newest or most recent listing signal is "dayframe: aesthetic recaps". The span is a proxy for long-term iteration capacity.

Span

15 years+

• Earliest record in this dataset: 2011 (PicCollage: Magic Photo Editor).
• Newer app signal: 2026 (dayframe: aesthetic recaps).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 9 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.79 stars vs. the leading app "PicCollage: Magic Photo Editor" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.