Bath & Body Works Brand Management, Inc.

The portfolio is highly concentrated in Shopping, which creates a clear category signal.

Shopping

1 apps · 100%

• The primary category Shopping accounts for 100%. The category structure is relatively narrow.
• The diversification score is about 0.00 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 1.9M public ratings, a large public review base. It includes 1 free apps and 0 paid apps.

Apps

1

Total ratings

1.9M

Free / paid

1 / 0

• By review volume, the leading apps include: "Bath & Body Works | B&BW".
• The visible list is free or priced at 0. Monetization may rely on subscriptions, ads, or in-app purchases; verify on the store page.

Weighted by rating volume, the portfolio averages about 4.86 stars; the simple average is 4.86 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.86 ★

Simple avg

4.86 ★

• The weighted and simple averages are close, suggesting reputation is relatively balanced across apps.
• 0 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• No app triggered the low-rating plus sufficient-sample threshold.
• Most apps have some rating base, making star ratings relatively more stable.

The earliest listed app is "Bath & Body Works | B&BW", while the newest or most recent listing signal is "Bath & Body Works | B&BW". The span is a proxy for long-term iteration capacity.

Span

1 years+

• Earliest record in this dataset: 2017 (Bath & Body Works | B&BW).
• Newer app signal: 2017 (Bath & Body Works | B&BW).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 1 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.86 stars vs. the leading app "Bath & Body Works | B&BW" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.