PicsArt, Inc.

Photo & Video is the main category at about 66.7% of apps, while the portfolio spans 3 categories. This is a moderately concentrated portfolio strategy.

Photo & Video

6 apps · 66.7%

Graphics & Design

2 apps · 22.2%

Games

1 apps · 11.1%

• The primary category Photo & Video accounts for 66.7%. The category structure is relatively narrow.
• The diversification score is about 0.49 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 1.2M public ratings, a large public review base. It includes 9 free apps and 0 paid apps.

Apps

9

Total ratings

1.2M

Free / paid

9 / 0

• By review volume, the leading apps include: "Picsart AI Photo Editor, Video", "Picsart Color: Draw & Paint", "EFEKT Video Effects & Filters".
• The visible list is free or priced at 0. Monetization may rely on subscriptions, ads, or in-app purchases; verify on the store page.

Weighted by rating volume, the portfolio averages about 4.66 stars; the simple average is 4.25 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.66 ★

Simple avg

4.25 ★

• The weighted and simple averages differ meaningfully, indicating that high-review apps strongly shape perception.
• 0 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• Low-rating watchlist (at least 80 ratings and below 4.0 stars): "Picsart GIF & Sticker Maker" 3.2★; "Picsart Animator - GIF & Video" 3.2★; "SketchAI: Drawing to AI Photo" 3.4★. Use App Store Connect exports or third-party data for semantic review analysis.
• Thin rating samples (under 50 ratings): "Picsart: Gen AI Video Editor", "Picsart: ComicMe.AI". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "Picsart AI Photo Editor, Video", while the newest or most recent listing signal is "Picsart: Gen AI Video Editor". The span is a proxy for long-term iteration capacity.

Span

13 years+

• Earliest record in this dataset: 2013 (Picsart AI Photo Editor, Video).
• Newer app signal: 2026 (Picsart: Gen AI Video Editor).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 3 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.66 stars vs. the leading app "Picsart AI Photo Editor, Video" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.