Product direction
Category and portfolio mix
Lifestyle is the main category at about 34% of apps, while the portfolio spans 11 categories. This is a relatively diversified portfolio strategy.
- Lifestyle
- 64 apps · 34%
- Health & Fitness
- 47 apps · 25%
- Food & Drink
- 37 apps · 19.7%
- Education
- 14 apps · 7.4%
- Graphics & Design
- 9 apps · 4.8%
- The primary category Lifestyle accounts for 34%. Long-tail categories can reduce single-category risk.
- The diversification score is about 0.77 (0=highly concentrated, 1=highly diversified), useful for comparing developers.