Ipsos

Business is the main category at about 44.4% of apps, while the portfolio spans 4 categories. This is a relatively diversified portfolio strategy.

Business

4 apps · 44.4%

Lifestyle

3 apps · 33.3%

Social Networking

1 apps · 11.1%

Shopping

1 apps · 11.1%

• The primary category Business accounts for 44.4%. Long-tail categories can reduce single-category risk.
• The diversification score is about 0.67 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 11.2K public ratings, a small public review base. It includes 9 free apps and 0 paid apps.

Apps

9

Total ratings

11.2K

Free / paid

9 / 0

• By review volume, the leading apps include: "Ipsos iSay: Take Paid Surveys", "Ipsos Mobile", "iShopFor Ipsos NEXT".
• The visible list is free or priced at 0. Monetization may rely on subscriptions, ads, or in-app purchases; verify on the store page.

Weighted by rating volume, the portfolio averages about 4.70 stars; the simple average is 2.88 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.70 ★

Simple avg

2.88 ★

• The weighted and simple averages differ meaningfully, indicating that high-review apps strongly shape perception.
• 2 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• No app triggered the low-rating plus sufficient-sample threshold.
• Thin rating samples (under 50 ratings): "Ipsos GeoQuest", "Ipsos Mystery Shopping Results", "Ipsos PanelIST". Star ratings can swing heavily until more feedback arrives.

The earliest listed app is "Ipsos Mobile", while the newest or most recent listing signal is "Ipsos KnowledgePanel". The span is a proxy for long-term iteration capacity.

Span

13 years+

• Earliest record in this dataset: 2012 (Ipsos Mobile).
• Newer app signal: 2025 (Ipsos KnowledgePanel).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 4 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.70 stars vs. the leading app "Ipsos iSay: Take Paid Surveys" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.