BPMobile

Business is the main category at about 33.3% of apps, while the portfolio spans 6 categories. This is a relatively diversified portfolio strategy.

Business

4 apps · 33.3%

Productivity

3 apps · 25%

Utilities

2 apps · 16.7%

Reference

1 apps · 8.3%

Social Networking

1 apps · 8.3%

• The primary category Business accounts for 33.3%. Long-tail categories can reduce single-category risk.
• The diversification score is about 0.78 (0=highly concentrated, 1=highly diversified), useful for comparing developers.

The full portfolio has about 2.3M public ratings, a large public review base. It includes 11 free apps and 1 paid apps.

Apps

12

Total ratings

2.3M

Free / paid

11 / 1

• By review volume, the leading apps include: "iScanner: PDF Document Scanner", "Cleaner Kit - Clean Up Storage", "FaxFree: Send Fax From iPhone".
• Free apps dominate, which often points to a utility entry point plus subscription or upgrade model.

Weighted by rating volume, the portfolio averages about 4.66 stars; the simple average is 4.50 stars. The gap shows whether high-volume apps lift or drag the overall reputation.

Weighted avg

4.66 ★

Simple avg

4.50 ★

• The weighted and simple averages differ meaningfully, indicating that high-review apps strongly shape perception.
• 1 apps have no public rating data, so long-tail performance is underrepresented.

The iTunes Search API does not provide review text. This card uses low star ratings with enough review volume as a proxy, and separately highlights apps with thin samples.

• Low-rating watchlist (at least 80 ratings and below 4.0 stars): "3D Snap: LiDAR Scanner & Ruler" 4.0★. Use App Store Connect exports or third-party data for semantic review analysis.
• Most apps have some rating base, making star ratings relatively more stable.

The earliest listed app is "Voice Translator: AI Translate", while the newest or most recent listing signal is "Forma – PDF Editor & Converter". The span is a proxy for long-term iteration capacity.

Span

10 years+

• Earliest record in this dataset: 2015 (Voice Translator: AI Translate).
• Newer app signal: 2026 (Forma – PDF Editor & Converter).

These takeaways are based on public metadata and are useful for competitor research or portfolio planning. Deeper conclusions require downloads, revenue, and review text.

• Study the category mix: 6 categories show whether a main-category plus extension structure matches your resources.
• Compare reputation structure: weighted 4.66 stars vs. the leading app "iScanner: PDF Document Scanner" and its review volume.
• For similar tools, prioritize review mining on lower-rated apps to find functional gaps; this requires store reviews or third-party data.